Swissgrid makes brand identity a digital experience
Merkle supports as a digital lead agency with clear positioning
At a glance
- 01The challengeImplement strategy 2022
- 02Our approachModular design und active dialogue
- 03The resultSmart and interactive
Sector
- Energy
Disciplines
- Strategy & Consulting
- Conception
- User Experience & Design
Year
- 2018
Tech Stack
- Adobe Experience Manager
Services
- Experience Platforms
- Digital Strategy
The challenge
The owner and operator of the Swiss extra-high voltage grid, Swissgrid, is laying the foundations for the future of electricity supply in Switzerland with its 2022 strategy. In the process Swissgrid is sharpening its brand identity and communication.
With the conversion and expansion of the extra-high voltage grid, the company is increasingly in the public spotlight. A clear positioning should ensure the necessary credibility.
As the digital lead agency, Merkle is responsible for the conception of the website in collaboration with Scholtysik & Partner (branding & print design) and One Inside (implementation).
Our approach
After a workshop phase we set overarching project goals together with Swissgrid: a beginner-friendly information architecture and user journeys to meet user needs. These create the basis for the design.
The modular design brings the corporate design on the web into an expandable form. During its development we attach great importance to digital communication and active dialogue.
Merkle creates a functional specification and design measurements for the optimal transfer to the agency One Inside.
"Smart and proactive" – according to the principles of Swissgrid, we make the brand a digital experience.
Focus on usability.
Interactive functions.
