Ulysse Nardin: Diver â Underwater Universe Experience
We invited consumers into an underwater universe experience for Ulysse Nardin
At a glance
- 01The challengeLaunch & inspire
- 02Our approach Innovating the platform
- 03The result âDiver - Ulysse Nardinâ Experience
Sector
- Luxury
Disciplines
- Experience Design
- UX/UI
Year
- 2018
Tech Stack
- âFirst Person Viewâ
Services
- Digital Experience
- Virtual Reality Experience
The challenge
We were asked to create a website that presents the new Ulysse Nardin Diver Watch to the world through showcasing the brandâs partnership with the famous professional diver Fred Buyle. We knew that most Diver Watchâs lovers donât actually dive, but all of those who wear them have a common admiration for the spirit of endless exploration.
Our approach
Diving into the website
Our strategy was to lead visitors into an adventure of the depths - the very essence of the Ulysse Nardin brand - to discover the new Diver Watchâs features. We achieved this realism through âFirst Person Viewâ exploration.
Experiencing dive with Virtual Reality
We developed a VR version of the mobile website to propose a more immersive experience. A real-time full 3D environment was created to showcase the watch and its features, able to run on any device, with UX/UI centered on exploration.
Crafting Experience
The underwater universe was beautified with 3D animated animals, turtles, sharks, a school of fish, all accompanying the visitorâs discovery. We added a VR option on the mobile version to live the exploration with a VR cardboard.
Our approach
