Siemens Ingenuity: Employees become ambassadors

New platform for knowledge exchange combines artificial intelligence with co-creation

Merkle case study: insights into Siemens' Ingenuity platform

At a glance

01The challengeEncouraging exchange with the community
02Our approachAI meets co-creation
03The resultA platform for 380,000+ authors

Sector
- Industry
Disciplines
- Strategy & Consulting
- Conception
- User Experience & Design
- Editorial support (Technical support for the "Writer's Tool")
- Project management (Agile workflow)
- Product Owner Consulting
- Automated Testing
Year
- 2019 to date
Tech Stack
- WordPress (technically not implemented by Merkle)
Services
- Data & Insights
- Digital Marketing

The challenge: Employee advocacy – democratizing corporate communications

People trust people – not companies. This is what Siemens believes in and relies on its employees as credible and authentic communicators. The challenge: in order to share knowledge, experience and skills online and convince the community the right skillset is needed. The aim is to provide more than 380,000 Siemens employees with a smart tool that enables them to share their expertise, exchange ideas, network and encourage users to engage in dialogue. For successful B2B communication through employee advocacy.

Our approach.

Authentic communication.

380,000+ employees share their expertise as ambassadors.

Central platform for knowledge exchange.

Ingenuity is a platform where employees can share their knowledge with the community.

AI for smart content.

The intelligent Writer's Tool supports authors in creating digital content.

Merkle employee is working on a new case study on the laptop

Artificial intelligence meets co-creation.

Merkle case study: insight into the #askmeanything area on Siemens Ingenuity

Ingenuity – a revolutionary content hub.

Siemens and Merkle have developed the platform Ingenuity together with other partners. It enables Siemens employees to easily create relevant content, such as articles or personal stories and opinions. At the same time, the interactive platform promotes community engagement with authors on current thought leadership topics.

Merkle case study: insight into the AI of the Siemens Ingenuity platform

Writer's Tool for smart content.

The highlight is the so-called Writer's Tool: It helps Siemens employees to improve their texts in real time, optimize them for the search engine and to generate inspiring headlines. In addition, the tool analyses the context of the contribution and gives recommendations on how it can be linked to other relevant topics – based on a context analysis in social media and a machine learning module.

We enable 380,000+ authors

Communication of the future – platform for knowledge, opinions and discussions: Already in the beta phase, the content hub was able to attract an incredible number of Siemens experts that write about their topics. Thus, inspiring new users and readers. Just a few months after the platform was introduced Siemens’ communications expenditure and budget efficiency has been impacted positively.

longer retention time on Ingenuity than on Siemens.com.
2.0_x
higher engagement on social media with Ingenuity content than on other posts.
6.0_x
are needed to create content – thanks to the AI-based writer's tool (previously: 3 weeks).
2.0_days

Mark Seall, Group Head of Digital Communications, Siemens AG

“We work with Merkle because we want and need to boldly break new ground in digital communication and need a partner who is capable of helping to shape this path. We have trusted the Merkle team for years and this decision has been confirmed time and again to this day: Reliability, innovation, courage, passion – that's what makes Merkle so valuable to us.”

Merkle: Get in contact

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Siemens Ingenuity

At a glance

Sector

Disciplines

Year

Tech Stack

Services

The challenge: Employee advocacy – democratizing corporate communications

Our approach.

Authentic communication.

Central platform for knowledge exchange.

AI for smart content.

Artificial intelligence meets co-creation.

Ingenuity – a revolutionary content hub.

Writer's Tool for smart content.

We enable 380,000+ authors

longer retention time on Ingenuity than on Siemens.com.

higher engagement on social media with Ingenuity content than on other posts.

are needed to create content – thanks to the AI-based writer's tool (previously: 3 weeks).

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