Adobe Summit

April 20-22, 2026 | Las Vegas

Adobe Summit

Discover what's next in AI-powered customer experience, content platforms, and enterprise transformation.

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Merkle in Las Vegas

Join us at Adobe Summit — booth 1207 — to prepare for the next era of customer experience. Discover how connected data, AI-powered content, and modern CRM strategies can help you move faster and operate smarter. Learn from our experts, network with other leaders, and see how our unique media + CXM approach connects creativity, technology, and data to deliver truly personalized, scalable marketing experiences.

Join our sessions

Monday, April 20 | 10:00 AM – 11:00 AM PDT

Speakers:
Diederik Kielbaey, Technology Consultant – Merkle
Florine Klop,  Program Manager Digital Innovation – Vattenfall Netherlands

Vattenfall and Merkle share how one of Europe’s leading energy providers is moving away from siloed, channel-by-channel marketing. Powered by Adobe Real-Time CDP and Adobe Journey Optimizer, they’re creating a unified, data-driven engine designed to deliver true 1:1 experiences.

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Monday, April 20 | 1:15 PM – 1:40 PM PDT

Speakers:
Ed Forman, EVP & Chief Growth Architect – Merkle
Michelle Cascone, VP, Growth Architect – Merkle
Lee Lai, Head of Marketing Operations and Enablement, Personal Investor, Advice & Wealth Management – Vanguard

Most enterprises invest in content platforms, but only a few realize the full return. Discover the organizational transformation required to connect people, processes, and platforms for sustained performance.

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Tuesday, April 21 | 11:30 AM – 12:30 PM PDT

Speakers:
Daniel Knauf, Chief Technology Officer, Americas – Merkle
Robert Herrera, Principal Enterprise Architect – Adobe

See how Merkle operationalized innovation by unifying data, content, and activation tools, shifting from siloed execution to continuous, measurable optimization.

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Tuesday, April 21 | 1:30 PM – 2:30 PM PDT

Speakers:
Jaimeson Wennerstrum, Director, Product Management - GenStudio, Adobe
Jason Oke, Global President, Adobe Practice - Dentsu
Amy Thorne, Chief Future Officer - Dentsu

AI is reshaping what marketing teams can produce, but if workflows remain disconnected, generating more assets faster just amplifies broken processes. Join Dentsu and Adobe to learn how to transform your content ecosystem, assess your organization's maturity, and build smarter workflows.

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Tuesday, April 21 | 4:30 PM – 5:30 PM PDT

Speakers:
Kenny Guest,  SVP, Adobe Americas Alliance Leader – Merkle
Jake Bennett, Head of MarTech Platforms – Vanguard

Hear Vanguard and Merkle reveal how they are transforming static content into an AI-powered conversation engine, shifting content from broadcast to true dialogue.

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Wednesday, April 22 | 9:00 AM – 10:00 AM PDT

Speakers:
Skye Hansen, Lead Functional Architect – Merkle
Jenna Martinez, Adoption Marketing Manager – Adobe

Dig into the five essential pillars that help you implement Workfront with long-term success in mind: governance, reporting, user experience, maintenance, and documentation.

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Wednesday, April 22 | 9:00 AM – 10:00 AM PDT

Speakers:
Mary Alice Orr, Alliance Solution Lead – Merkle
Eric Matisoff, Adobe Evangelist – Adobe
Lokesh Alluri, Sr. Manager, Digital and Customer Analytics – Lenovo
Wilson Faure, Director Digital Marketing Platforms – Cox Communications

Discover how industry leaders are putting AI into action, going beyond traditional automation to build intelligent agents that make decisions and continuously optimize customer journeys in real time.

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Unwind & Connect at Flight Club

After a full day of keynotes and sessions, unwind with Merkle and dentsu at Flight Club. Join us for an exclusive evening of great drinks, friendly competition at the dartboards, and invaluable networking with industry peers.

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Unlock the Power of Adobe

Ready to make the most of your platform investments? Book a dedicated strategy session with our experts to explore how to turn your Adobe investments into measurable results.

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About the Adobe and Merkle Partnership

We help brands unlock the power of the full Adobe tech stack to explore and enhance the customer experience. Use our expertise to maximize your investment in Adobe's tools.

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