March 17–20, 2025 | Las Vegas, NV

Adobe Summit

Connect with Adobe pioneers and explore the latest innovations in content-driven customer experiences. You’ll get an inside look at how Adobe’s tools can help your brand succeed with digital transformation, AI, content creation, and more.

The Adobe Summit stage in Las Vegas
The Adobe Summit stage in Las Vegas

Meet us at Summit: Booth #1135, Community Pavilion

We’re thrilled to return to Adobe Summit this year to explore the world of content-driven experiences and tackle its toughest challenges. Between high costs, slow approvals, and personalization woes, we know it can feel impossible to deliver the content customers expect from your brand.

But there’s good news: with the power of Adobe’s GenStudio, we’re transforming the content supply chain. Our Adobe GenStudio dentsu+ solution will help you plan, create, optimize, and scale content with speed and precision. This year’s Summit will give you countless new strategies and ideas for making the most of your Adobe tech investments to create connected experiences.

As GenStudio Pioneers, we’re excited to show you end-to-end solutions that cover strategy, creative development, data analysis, content optimization, performance marketing, and more. Want to see what that looks like in action? We’ll have three sessions with our clients Adobe, H&R Block, and Celestyal Cruises to show you the power of GenStudio and an optimized content supply chain.

We’ll also have opportunities to connect off-stage, whether that’s at our booth, #1135 in the Community Pavilion, or our happy hour with Snowflake. We can’t wait to see you in Vegas to work toward exceptional content-driven experiences together.

 

Adobe Summit Stage

Merkle at Adobe Summit

Tuesday, March 18 at 4:00pm

How Adobe Uses GenStudio to Supercharge Its Global Marketing Organization

Get an inside look at how Adobe’s global marketing organization is using Adobe GenStudio to build a world-class content supply chain. In addition to technology adoption, hear how Adobe and dentsu reinvented their marketing operating model to support a scaled content creation approach.

Learn best practices for scaling content production, streamlining workflows, and implementing new technologies from:

  • Heather Freeland, Chief Brand Officer at Adobe
  • Jason Oke, Global Client President at dentsu—Adobe’s global lead scaled creative and content agency for Digital Media.
Merkle
Merkle

Wednesday, March 19 at 1:00pm

A Tax Transformation: How H&R Block and Adobe MarTech Improved Engagement

Explore H&R Block’s transformative journey to forge deeper emotional connections with its customers, designing an omnichannel appointment and post-appointment journey with Merkle to increase conversion and build a best-in-class customer experience. Learn about the innovative strategies they used to bridge the gap between visitor behaviors and engaging digital interactions from:

  • Sameer Agarwal, Vice President of Technology - Enterprise Architecture and Platforms, H&R Block
  • Jas Singh, VP, AI Integrations & Emerging Technologies, Merkle
Sameer Agarwal from H&R Block and Jas Singh from Merkle
Sameer Agarwal from H&R Block and Jas Singh from Merkle

Wednesday, March 19 at 2:30pm

Celestyal Cruises: Chartering the Fast Track to Hyper-Personalization

Discover how Celestyal Cruises and Merkle leveraged Adobe Edge Delivery Services to build a full-fledged website from scratch in just four months, revolutionizing digital experience for B2C and B2B users and creating a data foundation for better CX. Hear how Celestyal Cruises is creating unforgettable, hyper-personalized travel experiences from:

  • Tim Locke, Global Marketing & Ecommerce Director, Celestyal Cruises
  • Nicolai Schöppenthau, Content Platforms Director, Merkle
Tim Locke from Celestyal Cruises and Nicolai Schöppenthau from Merkle
Tim Locke from Celestyal Cruises and Nicolai Schöppenthau from Merkle

Wednesday, March 19 at 4:30pm

Riding a Content Supply Chain Wave: From Getting Started to Best Practices

As customer touchpoints keep expanding, delivering the right content at the right time is more challenging than ever. A modern content supply chain is the solution—but unlocking its full potential requires holistic, end-to-end transformation. Join this session to explore real-world use cases and key lessons in transformation management so you can deliver contextual, unified brand experiences with your content.

  • Ed Forman, EVP & Chief Growth Architect, Merkle
  • Michelle Cascone, VP, Growth Architect, Merkle
Ed Forman & Michelle Cascone from Merkle
Ed Forman & Michelle Cascone from Merkle

Adobe Summit Event

Join Merkle for Happy Hour

Come grab a drink and network with other experts in the industry at our happy hour, co-sponsored by Snowflake and AWS. Whether you want to dig into sessions from the day, discuss your unique content needs, or simply make a new connection, we’ll be at the Vista Room at Flight Club Las Vegas ready to welcome you. Let us know you’re coming so we can save you a seat!

Dart board

Adobe Summit Event

Join Merkle for Happy Hour

Come grab a drink and network with other experts in the industry at our happy hour, co-sponsored by Snowflake and AWS. Whether you want to dig into sessions from the day, discuss your unique content needs, or simply make a new connection, we’ll be at the Vista Room at Flight Club Las Vegas ready to welcome you. Let us know you’re coming so we can save you a seat!

Dart board

About the Adobe and Merkle Partnership

We help brands unlock the power of the full Adobe tech stack to explore and enhance the customer experience. Our expertise enables brands to utilize their Adobe stack to maximize investment and benefit from the experience economy.

Learn more about our work with Adobe

WHAT WE CAN DO FOR YOU

Let's talk.

Our team has the depth of expertise to take on any challenge — and we’re always ready to help. So reach out. We can’t wait to hear from you.