Adobe Summit 2025

Merkle returned to Adobe Summit to discuss the latest in content-driven customer experiences. Explore the decks below to see the top insights from our sessions. Visit our hub for the latest Content Supply Chain news.

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Merkle in Vegas


We were thrilled to return to Adobe Summit this year to explore the world of content-driven experiences and tackle its toughest challenges, like high costs and slow approvals. To combat these issues, we showcased how our Adobe GenStudio dentsu+ solution helps brands plan, create, optimize, and scale content with speed and precision.

We also explored end-to-end solutions that covered strategy, creative development, data analysis, content optimization, performance marketing, and more. Our theater session dove into content supply chain best practices, while our talks with clients Adobe, H&R Block, and Celestyal Cruises showed optimization in action.

Attendees left this year’s Summit with countless new strategies and ideas to make the most of their Adobe tech investments and create connected experiences. Below, you'll find the decks presented at our sessions as well as a Content Supply Chain hub with additional resources.

 

Summit Session

How Adobe Uses GenStudio to Supercharge Its Global Marketing Organization

Get an inside look at how Adobe’s global marketing organization is using Adobe GenStudio to build a world-class content supply chain.

Summit Session

A Tax Transformation: How H&R Block and Adobe MarTech Improved Engagement

Explore H&R Block’s transformative journey to forge deeper emotional connections with its customers, to increase conversions and build a best-in-class customer experience.

SUMMIT SESSION

Celestyal Cruises: Chartering the Fast Track to Hyper-Personalization

Discover how Celestyal Cruises and Merkle leveraged Adobe Edge Delivery Services to build a full-fledged website from scratch in just four months, revolutionizing digital experience for B2C and B2B users.

Summit Session

Riding a Content Supply Chain Wave: From Getting Started to Best Practices

As customer touchpoints keep expanding, delivering the right content at the right time is more challenging. A modern content supply chain is the solution - but unlocking its full potential requires transformation. 

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Deeper Dive

More Content Supply Chain Resources

Want to take your content supply chain to the next level? Check out our Content Supply Chain Hub for the latest insights and best practices to drive total business impact. Consider this your go-to resource for mastering every piece of the content supply chain.

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Learn more about our work with Adobe