Siemens Smart Infrastructure
That's how far digital transformation goes.
At a glance
- 01Transform the everydayThe Siemens Smart Infrastructure Claim
- 02Consulting while looking at the big pictureFrom positioning to the individual post
- 03Brand Activation for Siemens Smart InfrastructureStrong Stories, Strong Brand
The goal: thought leadership
The way to get there: a clear message
Siemens Smart Infrastructure operates in a competitive environment where communication is characterized by objectivity and a focus on the product. Of course, after all, you are talking to decision-makers in the B2B sector.
But instead of fighting for the attention of its prospects with even more facts and even more products, Siemens Smart Infrastructure has opted for a different approach: storytelling.
Since then, we have been developing content around the claim "Transform the everyday" that puts the brand and people much more in focus. This task is assigned to our team by a variety of different clients and topics. And over a long period of time. For us, this means that everything must be held together by a solid strategic foundation; content and processes must be cleverly coordinated so that the content never runs out of steam and the team never runs out of steam.
Sector
- Industry
Disciplines
- Conception
- Content: Production / Migration
Year
- Since 2019
Tech Stack
- Pure Storytelling
Services
- Digital Marketing
- Digital Strategy
Our approach
