Migros: Holistic digital experience

For the last ten years we have supported Migros in implementing its digital projects and during that time we were able to enhance our range of service towards full service projects. By now we have created innovative ideas ranging from the concept to the technical and creative implementation together with Migros – from one source and as a part of the Migros project family. Among those successful projects are the health platform iMpuls and the related iMpuls Coach, the family platform Famigros, the annual report, the educational portal club school as well as the Migros login and the central product information system.

The holistic relaunch of Famigros helped us to strengthen Migros’ image as a family friendly company. Famigros acts as a personal advisor for expectant parents and families and offers practical tips and inspiring ideas covering topics such as pregnancy and family life and encourages customers to buy suitable products. Besides the fresh and emotional design and the technical implementation the website was also optimized with regards to added value, usability and filtering options. The result is a platform which is easy to use and which is tailored specifically to the needs of young parents.

The goal of Migros Login is to give all customers a consistent access to the Migros online world. Thus we developed a technical custom solution which allows all Migros customers to gain access to all Migros online platforms via one single login. This allows customers to plan purchases and simultaneously access their personal Cumulus account (Migros’ bonus program). Consequently, the large user database personalizes all services of Migros and strengthens the online business with this unification.

In 2008, Migros wanted to unify over one million product information in a new product information system (PIM). The best solution for this was SAP Commerce.

On the one hand we helped to make the complex and redundant clearance of goods more efficient, and on the other hand we enabled a consistent communication beyond all marketing and sales channels. With the new PIM and the centralization of all product information on one platform we were able to demonstrate the potential of digitizing data collection and we supported Migros in investing in the future. Since the start of the project we have continuously developed the PIM.