INNOVATIVE B2B AND B2C SHOP FOR KOCH
Optimised search, digitalised order process, order-related pricing and mobility with scan app.
At a glance
- 01The challengeDevelopment of an innovative, future-proof and user-friendly e-commerce platform.
- 02Our approachOptimized business processes through E2E integration and a high level of user friendliness.
- 03The resultThe new KOCH e-commerce store automates process steps and creates a digital shopping experience.
Sector
- Industry
- Retail
Disciplines
- Strategy & Consulting
- Conception
- User Experience / Design
- Technical implementation
- Maintenance / operational support
Year
- Since 2017
Tech Stack
- SAP Hybris
- Apache Solr
- React
- Mobile Apps
Services
- Commerce
- Fullservice
- Digital Marketing
- Digital Strategy
The challenge
In order to meet the high customer demands for individual solutions and personal advice, KOCH commissions the further development of its B2B2C shop. Short delivery times, quality and reliability are further core requirements of KOCH's customers.
The goal is to develop an innovative and future-proof platform that offers the specialised trade an optimised user experience. The main focus is on the ordering and order process, which is to be completely digitalised.
In addition to modernising the shop, Merkle is also relaunching the content management system (CMS) and the product information management system (PIM). The tasks range from strategy and marketing consulting to the conception and implementation of the system and the connection of various peripheral systems. Of course, Merkle supports the further development of the e-commerce application and offers security for optimal operation with the service.
Our approach
Scenario analysis
Implementation on SAP Hybris
B2B Accelerator & Assisted Service Module (ASM)
Responsive Design
ERP integration & logistics connection
Mobile Scan App
Seamless integration
The result: a new e-shop that carries out all process steps digitally
From the quotation to delivery tracking
The platform convinces with a clear design, easy-to-understand descriptions and further information as well as a simple search function with detailed filter options. The information retrieval and product search is targeted, fast and thus very user-friendly. Users can choose between three languages - German, French and Italian.
Pricing logic and individual advice
A customer-friendly pricing logic ensures order-related prices at all times. The ASM enables the sales department to support customers even better in the purchasing process. This saves time and enables individual advice.
Optimised customer area with new shop search
Thanks to the optimised myKOCH customer area, users can view and better manage their enquiries, orders and invoices in one central place. The new search function in the shop makes it easier to find the approximately 80,000 products. As a result, the orders are correctly executed in all individual process steps.
