360Âș campaign for Eucerin Switzerland: skin care changes lives
With emotional storytelling and true stories, we created an authentic campaign.
At a glance
- 01The challenge360° campaign for the DermoPure skin care concept
- 02Our approachAmbassadors share their personal experiences with DermoPure products
- 03The resultEmotional videos and pictures that reach the target group on all digital channels
Sector
- Retail & consumer goods
Disciplines
- Strategy & Consulting
- Conception
- Content: Production
Year
- 2022
Services
- Digital Marketing
- Digital Strategy
The challenge
360° campaign for the DermoPure care concept
Eucerin has been conducting groundbreaking skin research for over 100 years. With the DermoPure line, the company has developed an innovative care concept for people who tend to have blemished skin. This affects not only teenagers, but also around two-thirds of all adults.
Eucerin Switzerland wants to use a target-group-oriented campaign to show how effectively DermoPure improves the appearance of the skin and thus also changes people's lives. In order to reach the target group effectively, Eucerin entrusts Merkle with the campaign.
Our approach
Emotional Videos
Dedicated TikTok videos
Point of sale promotions
Training material
Three Ambassadors share their stories
Emotional videos
At the heart of the Eucerin campaign are videos with true stories of three young people from Switzerland: Patricia, Joya and Kevin tell how blemished skin has put a strain on their lives. They were insecure at work, hid behind makeup and avoided social contacts.
Thanks to regular use of DermoPure products, they have improved their skin appearance - and gained new self-confidence. Users experience first-hand how skin care has made a lasting difference to the lives of the protagonists. The emotional campaign is touching, encouraging and speaks from the soul of many of those affected.
Active online and offline
We address the target group on the channels they like to visit. In addition to YouTube, Facebook and Instagram, the videos can also be seen on TikTok. There are also short versions and static versions.
Promotions at pharmacies, drugstores and doctors' offices accompany the 360° digital campaign. This is rounded off by training and information material for employees at the point of sale.
