Digital B2C communication for Beiersdorf Austria
Since 2017, Merkle has been responsible for the digital presence of the Beiersdorf brands in Austria as a Digital Lead Agency.
At a glance
- 01The challenge Year-round campaigning and always-on communication paired with strategic advice
- 02Our approachStrategic guidance and operational support for digital transformation
- 03The result Successful digital communication since 2017
Sector
- Retail & Consumer goods
Disciplines
- Strategy & Consulting
- Conception
- User Experience & Design
- Content: Production / Migration
Year
- since 2017
Tech Stack
- Salesforce
- Sitecore
- SAP Hybris
- Google Marketing Platform
Services
- CRM & Customer Loyalty
- Digital Strategy
The challenge
The consumer goods group Beiersdorf is a global player in the field of cosmetics & co. For the digital channels of its various brands in Austria such as Nivea, Florena and Labello, the company needs year-round support. In addition to several campaigns, always-on content is an important topic for Beiersdorf. On top of that the group wants to strategically develop its digital activities - and needs a sparring partner here. Just the right job for Merkle.
Our approach
Strategic advice
We develop a strategic process with Beiersdorf Austria. We review this quarterly and adapt it to changing environmental conditions if necessary.
Data-based communication
To provide users with the content that really moves them, we rely on data. This allows us to personalise the content perfectly.
E-mail marketing
New hairstyle trends or the best skin care - with personalised newsletters we inform the group's customers about new trends and relevant topics.
Social media marketing
Facebook, Instagram and YouTube: Merkle provides users with exciting posts about the world of Beiersdorf Austria.
The result: Digital strategy & comprehensive communication
Johanna Gangl, Head of Digital AT + EE, Beiersdorf
