OMV: Fresh social media content strategy
Cool content & fresh social media formats optimise OMV's digital communication.
At a glance
- 01The challengeNew target group for OMV
- 02Our approachComprehensive communication strategy for the energy specialist
- 03The resultHigher reach and better image
Sector
- Energy
Disciplines
- Digital Marketing
- Operations
Year
- since 2020
Tech Stack
- Social Media Channels
Services
- Strategy & Consulting
- Conception
- User Experience & Design
- Content: Creation / Migration
- Campaign management
- Monitoring and Reporting
- Digital Strategy
The challenge
OMV wants to position itself and its topics with new and exciting content formats on social media and thus improve the positive perception, especially in a still neutral target group. The focus will be on topics from the areas of sustainability, climate and petrochemicals. In order to position these topics in a way that is effective for the target group, OMV has enlisted the support of Merkle to implement and further develop its social media strategy.
Our approach
Benchmark analysis
A comprehensive benchmark analysis in the field of social media serves as a basis for a sustainable social media and communication strategy.
Workshops with OMV
Together with OMV, we develop goals, strategy and KPI sets in a series of workshops on social media strategy.
New content formats
We create innovative content ideas for OMV's social media channels.
The result: Optimal social media communication
Matthias Chromy, Social Media expert OMV
