IATA – Elevating through digital efficiency
Improving IATA’s digital efficiency through crafted Salesforce expertise.
At a glance
- 01The challengeTo design and implement a streamlined and automated solution to effectively support the IATA’s mandates and business objectives
- 02Our approachBeing a strategic partner
- 03The result Increasing efficiencies through digital transformation
Sector
- Airline & Travel
Disciplines
- Backend
- Global Database
- Frontend
- Global Process
- Global Technical Solution
Year
- before 2017
Tech Stack
- Active Desk
- Salesforce Sales Cloud
Services
- Digital Transformation
- Help Desk Support
- CMS Implementation
- Managed Services
- Digital Experiences
The challenge
The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 260 airlines and 83% of total air traffic. As part of their digital transformation, Merkle DACH was challenged to design and implement a streamlined and automated solution to effectively support the mandates and business objectives of IATA Agency Management Programs and its customers worldwide. Merkle DACH was entrusted to deliver a Global Process, Global Technical Solution and Global Database, generating key benefits for IATA and its customers.
Our approach
Improving their relationships management with travel agencies
Improving their online presence
The result: Increasing efficiencies through digital transformation
Increasing efficiencies through digital transformation
Thanks to Salesforce Communities & Merkle DACH, IATA is managing relationships with agency partners in a whole new way. Increasing internal efficiency, improving customer journey and reducing the risk on Agent Credit Management.
