TKB: Innovative website for financial topics
We optimize the website of the Thurgauer Kantonalbank with clear design and informative content.
At a glance
- 01The challengeAn intuitive website with a suitable CMS
- 02Our approachModular design combined with relevant content & modern technology
- 03The resultNew online presence with customer focus for all financial topics
Sector
- Financial services
Disciplines
- Strategy & Consulting
- Conception
- User Experience & Design
- Content: Production / Migration
- Project management (Agile workflow)
Year
- 2021
Tech Stack
- Other
Services
- Experience Platforms
- Fullservice
The challenge
More focus on users on the website and in the CMS
Thurgauer Kantonalbank is the leading full-service bank in the canton of Thurgau in Switzerland. Around 180.000 customers trust in their services.
To enable the financial services provider to offer them even more convenient services, it needs a more intuitive website. A new content management system should also make it much easier for TKB's employees to work on the online presence.
Another challenge: The complex project with tight timing starts in the middle of Corona time - and has to be carried out completely remotely.
Our approach
Agile working methods
Extensive user testing
Modular design system
Intuitive and well informed through the world of finance
Banking - concise & understandable
We use the results of our user tests to make the website's information architecture as simple as possible. Intuitive navigation and a clear design improve the user experience. Merkle provided the content in the context of the website relaunch for subpages such as "Fürs ganze Leben".
Thanks to the new CMS, the website's loading performance also improved - an important ranking factor for search engines. In order to provide an even more consistent customer experience, Merkle will also be devoting itself to the design optimization of the online banking portal OLIVIA from 2022.
Sprints
7.0Manually migrated pages
437.0
