Bank Coop becomes Bank Cler
Clear and simple: the new web presence makes brand promises come true
At a glance
- 01The challengeThe website should represent the brand as a flagship
- 02Our approachSitecore as a platform solution
- 03The resultThe new web presence makes Bank Cler’s brand promises come true
Sector
- Financial services
Disciplines
- Strategy & Consulting
- Conception
- User Experience & Design
- Content: Creation / Migration
- Technical implementation
- Operations
- Agile workflow
Year
- 2017
Tech Stack
- Sitecore
- Microsoft.Net
- ApacheSolr
- Adobe Analytics
Services
- Experience Platforms
The challenge
On May 20 of 2017, Bank Cler (formally known as Bank Coop) was launched with a new name and face. The name “Cler” is Rhaeto-Romanic and stands for clarity and simplicity – characteristics that should be perceived across all channels. As the most important touch point, the website should represent the brand as a flagship. The company places an emphasis on customer-oriented information to make the banking business approachable and as convenient as possible for its customers.
As a design and implementation partner, we supported Bank Cler in implementing its new strategic direction to its website.
Our approach
We chose the following approach for Bank Cler’s new web presence:
- Scrum project method: Scrum project method: interdisciplinary team (concept/design/development), development of the results in two-week sprints in close cooperation with the customer and the branding agency Scholtysil & Partner.
- Introducing a new tonality for the content.
- Implementation of large imagerywith the targeted use of the Bank Cler blue on large white surfaces.
- Providing Sitecore as a platform solution that, in addition to maintaining content, offers extensive functionality for creating analyses and for personalized user interaction
Clear and simple – the new web presence makes Bank Cler’s brand promises come true.
A modern and simple web design.
The new design is reduced to the essential for an easy retrieval of relevant information. It provides an intuitive entry to the bank services via the homepage for quick orientation.
Highly relevant content.
Back Cler offers relevant content through personalized language and consistent focus on customer needs and an optimized display for mobile use on all terminals.
