KUKA: Becoming a digital pioneer with website relaunch and digital lead generation

The first major milestone was the comprehensive relaunch of the KUKA website. This extensive project formed the basis for the global roll-out and website relaunch of the Swiss subsidiary Swisslog. The next stage focused on digitizing the lead generation processes and linking sales and marketing along the customer journey.

The website relaunch was our first project in 2015. Aligned with their strategy, we unified and modernised the digital appearance. The focus was on the customer experience. In addition to designing a uniform brand experience, we strategically accompanied the content optimisation and created new content as well as comprehensively revised it. The contents of the website can thus be experienced and the conversion significantly increased.

Nowadays, anyone interested in a product usually first obtains information through various channels. Once the interest has been aroused, customers must be convinced along the entire customer journey. We accompanied KUKA in this challenge.

The main objective was not only to generate new leads, but also to offer and personalize information in a way that enables an exchange with customers.