Merkle supports the STEFFL department stores in digital transformation

STEFFL gets a 360-degree view of customers through targeted communication and a loyalty programme and benefits from a strengthened customer relationship. The department stores can communicate in a much more valuable way based on consumer interest and can do without the watering can principle in communication in the future. At the same time, club members benefit from customised offers and goodies.

Thanks to Merkle, the STEFFL CLUB combines digitalisation with on-site shopping. By replacing and implementing a new CRM system and increasing targeted and orchestrated communication via channels such as POS, website, app, email, etc. with STEFFL The Club members, an increase in customer loyalty and affinity to the brand was ensured, resulting in strengthened customer relationships. The omnichannel strategy enables targeted communication with the club members, so that the individually suitable product or the required service can always be offered at the ideal moment of the respective customer experience.