Combining premium Vodka with relevant messages
![Merkle Reference EFFEN Vodka](https://www.merkle.com/dach/sites/default/files/styles/3200w/public/media/image/2022-01/MicrosoftTeams-image%20%281%29%20%281%29.png?itok=cHqAAO5F)
EFFEN Vodka is a premium brand of Beam Suntory, the world's third largest spirits producer. As a global market leader, Beam Suntory connects diverse people and promotes an inclusive culture. EFFEN Vodka is particularly committed to equality. In doing so, the brand relies on its core values: acceptance and creativity.
EFFEN invites connaisseurs to celebrate life with its exclusive vodka. By addressing socially relevant content, EFFEN gives its community and selected brand ambassadors an opportunity and platform to spread their voices. In addition, the company stands for diversity and individuality at the same time. To spread this message, EFFEN Vodka needs a strong social media strategy. This should increase awareness and engagement.
Just the right job for Merkle!