Migros: New health platform iMpuls
New platform connects all health-related services
At a glance
- 01The challengeNew platform based on Magnolia
- 02Our approachPerfect use on all end devices
- 03The resultConnecting the health segment
Sector
- Retail & Consumer goods
Disciplines
- Technical implementation
Year
- 2017
Tech Stack
- Magnolia
Services
- Experience Platforms
The challenge
As Switzerland's largest retailer, Migros wants to position itself on the Swiss market with the initiative iMpuls as a healthcare provider. The focus is on the new digital platform, which provides the user with multivariate and exciting content for a healthier everyday life.
Another goal of Migros is to use the initiative to tap new customer groups. For the technical implementation of the health platform, the company again relies on Merkle as the implementation partner.
Our approach
- Technology: We implement the new platform based on the content management system Magnolia
- Using the Scrum method: We use the agile Scrum model to be able to fulfill the tight schedule in the best possible way
- Five viewports: The platform is responsive and with five viewports perfectly usable on all devices
- Connection of a third party system: For the import of recipes, we develop an interface to an already existing third party system
The agency Aperto is responsible for design and concept.
The result.
Healthier everyday life.
The new, responsive website has been available since the beginning of 2017 and links the entire range of Migros in the healthcare segment. The user receives daily impulses to live healthier: from simple, practical tips to profound background knowledge.
All offers linked.
- Dynamic linking: The contents are linked by dynamically generated teaser lists and a taxonomy concept
- Taxonomy concept: With the search, the user always finds the right content, as all pages are tagged
- Cross-Channel: All Migros health-related offers are integrated, eg. Products from the supermarket, but also services of fitness centers or medical consultations
Gaining a new health segment.
With its modern website, Migros has the best prerequisite for attracting new customers in the healthcare segment. Extensions of the platform are already planned.
