Kenwood: Successful influencer campaign for the 70th anniversary
"Cooking and baking on a new level": With Influencer Marketing to more commitment in the Social Web
At a glance
- 01The challengeA nationwide influencer campaign
- 02Our approachLocal influencers enrich the Kenwood Club with creative and inspiring content
- 03The result2,000 registrations for the Kenwood Club
Sector
- Handel & KonsumgĂĽter
Disciplines
- Strategy & Consulting
Year
- 2017
Tech Stack
- Social Media
Services
- Digital Marketing
- Digital Strategy
The challenge
Kenwood Swiss AG is an internationally successful manufacturer of kitchen machines. On the occasion of its 70th anniversary, Kenwood launches a new cooking platform named “Kenwood Club Switzerland”, which offers all cooking enthusiasts various recipes and tips for cooking and baking with Kenwood kitchen appliances.
Merkle is supporting the launch of the platform with a nationwide influencer campaign to raise awareness of the club and attract new members.
The campaign aims to get more people interested in the diverse world of Kenwood food processors, to expand the community in the long term and finally to promote sales of machines and accessories.
Our approach
With the guiding principle “Cooking and baking on a new level” we win local influencers from Switzerland who enrich the Kenwood Club with creative and inspiring content and encourage members to interact on the platform.
The focus is on user-generated content: Through long-term cooperation with the community and influencers, new content is constantly being produced and distributed via various Kenwood channels (newsletters, social media).
Since the start of the campaign, more than 2,000 registrations have been won.
Over 23,000 likes on Influencer.
Building and expanding the platform.
