smart: Large marketing operations project
Merkle coordinates content maintenance and user support for 42 markets
At a glance
- 01The challengeInternational content support
- 02Our approachCentral service unit for all aspects
- 03The resultCoordination and content maintenance for a total of 42 markets
Sector
- Automobile
Disciplines
- Content: Creation / Migration
- Operations
- Technical implementation
Year
- 2013-2018
Tech Stack
- Adobe Experience Manager
Services
- Digital Marketing
The challenge
smart has been part of Daimler AG since 1994 and operates worldwide. Following the global relaunch of the website (reference in German) in 2013, for which Merkle was already responsible, the automobile manufacturer now faces the challenge of operating it in all countries worldwide. In addition to the marketing and communications managers in the countries, numerous third-party service providers are involved in this process.
The support and control of the service providers and the permanent further development of the content of the platform present our customers with a major organisational challenge. In order to ensure stable international content support, Merkle provides ongoing support for all websites between 2013 and September 2018.
Our approach
Merkle is the central service unit for all aspects of website content control and maintenance.
The Single-Point-of-Contact and the underlying service structures ensure that requests for user support as well as content changes are processed within a defined period of time.
The project setup is agile. JIRA and Confluence are used as central communication platforms for this purpose.
The entire migration project is technically implemented with the Adobe Content Management System, AEM 6.1.
Coordination and content maintenance for a total of 42 markets, translations, roll-out management and quality assurance.
Merkle is also responsible for the following areas:
