Schindler: New website enables unique brand experience
Merkle supports traditional Swiss brand in positioning itself as a digital pioneer
At a glance
- 01The challengeDigital interaction with all relevant target groups
- 02Our approachFocus on the needs of the customers
- 03The resultEstablishing itself as a digital pioneer
Sector
- Industry
Disciplines
- Conception
- User Experience & Design
Year
- 2018
Tech Stack
- Adobe AEM
Services
- Experience Platforms
The challenge
Schindler is one of the world’s leading manufacturers and service providers in the mobility industry. The manufacturer of elevators, escalators and moving walks wants to position itself as a digital pioneer in its industry.
As an important step in realizing this vision, Schindler has decided to establish the corporate website as a meaningful touchpoint in the customer journey. The new website is designed to support communication across all business areas and promote digital interaction with all relevant target groups.
As a full-service partner, we support Schindler in realizing its digital vision.
Our approach
Right from the start we put the focus on the needs of the customers in order to achieve Schindler’s goals. Therefore the basis for the concept development is an online survey. This gives us an insight into the customer requirements of over 70 country websites and enables us to prioritise our measures. Together with Schindler Brand Management, we develop a visual design system based on this. With the Adobe Experience Manager and a modern frontend platform, Schindler is well positioned for the future. We achieve the set target date by an efficient project handling and automatic content migration.
The new website supports the traditional Swiss brand in establishing itself as a digital pioneer.
Design and content represent Schindler’s technological expertise.
Flexible and efficient website maintenance – for over 70 country pages.
