Mission “Hoval Digital”: reaching the next level

Hovel is internationally one of the leading brands for climate control solutions. With more than 75 years of experience under its belt, it is constantly seeking to find technically superior solutions and developments. Hoval has established itself as an all-round provider of intelligent heating and air-conditioning systems. In the course of digitisation, customer requirements are changing considerably. A growing number of B2B customers wish primarily to obtain information, compare and purchase products online.

This is why Hoval has launched the project “Hoval Digital”. Within the scope of this project, Merkle provided support with the relaunch of the product information management, the content management system and the development of an online shop.

One major challenge was the diversity and complexity of the products. Both the website and the online shop have to meet this challenge.

Customer-oriented approach:

• We created a scope hypothesis and prepared budget recommendations and a roadmap.
• Based on this, we developed a concept and a set of specifications for customer workshops.
• The go-live started with Hoval Austria and Germany; other countries will follow gradually.

Technical systems from an integrated SAP/Celum world:

• The linking of PIM to SAP under the slogan “One source of truth” has simplified data maintenance for Hoval.  
• Enterprise Resource Planning (ERP/SAP) and SAP Hybris are interconnected via Datahub.
• With Configure Price Quote (CPQ), configuration know-how – which is currently only available to a few specialists – is presented as models. Customers are thus able to configure the products and systems themselves.