New online experience for the holiday region Graubünden

Graubünden Ferien (GRF) is Graubünden’s tourism marketing organisation. In close cooperation with tourism partners within the canton, GRF seeks to attract new visitors and to make the holiday and leisure activities even more appealing in the area.

After the graubuenden.ch website was successfully relaunched in 2016, the websites of the regional tourism organisations are to be uniformly designed as well.

Based on the huge success of the platform graubuenden.ch and the multi-site capability of Drupal, we have chosen this as the basis for seven resorts. All the modules developed for the resorts are available on one technical platform. Together with Merkle, Graubünden Ferien acts as central coordinator and partner, advising and supporting the holiday resorts.

In addition to the technical implementation, Merkle also advises one of the resorts in the area of SEO and Content to ensure that, after the relaunch, the visibility of the websites is maintained and even raised in the long term.