Experience Platforms: the CMS of the Future

Exceed expectations – thanks to customer experience management. For unique customer experiences

Inspiring customers – instantly

01CMS evaluation, UX design, CMS implementationWhat we can offer for your digital success
02CMS optimisationBenefit from testing – increase your profits
03Heading into the future – with MerkleAll-in service for your company’s digital transition
04Strong partnersFor your CMS of the future

Experience management: The next generation of content management

Welcome to Age of the Customer. The classic content management system has changed into a global, intelligent integration platform. The future is called Experience Management.

We will accompany you through your digital change – with smart ideas and a passion for tomorrow's technologies.

From strategic CMS evaluation, creative conception with unique UX design to technical implementation and smart CMS optimisation: we will show you how to use digital technologies profitably.

To achieve this, we will perfectly adapt the architecture and workflow of your platform to multiple languages and cultures. Technically and organisationally. This enables you to create an optimised and consistent customer experience across all channels – so that you exceed the expectations of your target group.

Full service for smart customer experience management

Three young managers from Merkle discussing customer experience

CMS evaluation – a sound basis

Create an optimised and consistent user experience thanks to the correct system landscape. Based on your goals, we evaluate the appropriate CMS and implement integrated websites and applications for your online presence. In doing so, we make sure that your new CMS exactly matches your requirements for a scalable platform and the needs of your target group. For tailor-made authoring environments, workflows ad simple international roll-out and personal web experiences. This allows you to make optimal use of resources and fully exploit the market potential.

UX design – designing customer experience

Be convincing ‒ with designs that remain in the minds of your target group. So that you can use images to tell your customers stories, intuitively guide them through your website and create positive experiences throughout the entire customer journey. Our experts know what inspires your customers. Using smart concepts and designs, they create a unique user experience ‒ perfectly adapted to the current technical requirements and expectations. This is how you make your online presence into a convincing digital experience. For more potential customers, higher conversion and greater customer loyalty.

CMS implementation

Technically up-to-date: benefit from a scalable, compatible and future-proof CMS solution ‒ individually tailored to your needs. We will ensure that your CMS fits seamlessly into your IT architecture. We will integrate the affiliated systems such as your CRM, ERP, eCommerce, marketing automation or analytics system. Be ready to convince and win over your target group at any time of the customer journey thanks to the appropriate system landscape.

CMS optimisation: personalisation and targeting

“One size fits all” was yesterday. A mixed target group from all over the world uses your international website and leaves data behind. Benefit from it ‒ and get the best out of your Experience Platform together with us. We’ll show you how to use key figures profitably. For targeted personalisation and smart targeting. We also use sophisticated A/B and multivariate testings to ensure that you understand your customers even better. For more relevant, engaging experiences. This is how we make you even more successful.

Be a winner in digital business – with Merkle

Heading towards the future with Merkle. With a strong full-service partner at your side ‒ work for us is fun every day.

We have been successfully implementing content management projects for more than 20 years:

We understand the requirements of modern experience management ‒ from multi-site, multi-language, multi-author, targeting and personalisation to governance, operations, security and automated testing.
Based on your goals and the needs of your customers, we will make your CMS future-proof.

We combine expert knowledge with cutting-edge technologies ‒ for outstanding customer experiences.

CMS projects
1000.0₊
software developers
250.0₊
certified solution specialists
30.0₊

Our strong partners for your CMS of the future

With more than 200 implemented projects, Merkle is the largest Business Solution Partner of Adobe Experience Manager (AEM) in Germany and Switzerland.

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Successful cooperation since 2005: Merkle and SAP Customer Experience have implemented more than 60 projects.

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Namics engagiert sich intensiv für die Sitecore Community.

Merkle is a Sitecore Platinum Implementation Partner with more than 100 implemented projects, 40 certified developers and two Sitecore MVPs.

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Namics hat umfangreiche Magnolia Expertise aus über 20 Projekten

In more than 20 implemented projects we have built up a comprehensive expertise on the flexible CMS of Magnolia and have been a Magnolia partner since 2010.

Merkle: Get in contact

Discover how a robotics pioneer became a digital innovator

Take customer experience to a new level

Inspiring customers – instantly

Experience management: The next generation of content management

Full service for smart customer experience management

CMS evaluation – a sound basis

UX design – designing customer experience

CMS implementation

Be a winner in digital business – with Merkle

CMS projects

software developers

certified solution specialists

Our strong partners for your CMS of the future

Experience collaboration

Successful corporate communications for AUDI AG

Discover how a robotics pioneer became a digital innovator

We are celebrating over 10 years of successful cooperation

New website and integrated customer portal

Alnatura: Stronger customer loyalty through "Mein Alnatura”

Intuitive app for the financial sector

More User Focus with Clear Design & Informative Content

SCHOTT CERAN®: clean and chic – relaunch with wow effect

Outstanding brand experience for MANN+HUMMEL

Diver – Underwater Universe Experience.

Website relaunch with fullservice package

Smart all-in-one solution for the credit card provider

Integrated brand experience, more conversion

Experience platform for unique brand communication.

New online platform for financial and insurance services.

Audi. Rapid launch campaign in blockbuster style.

ABB Formula E: Rapid start of an electric mobility partnership.

Realisation of new business model Clyde in only 6 weeks.

Perfectly personalized customer journey.

Exclusive digital brand experience for Bucherer.

Brand identity becomes a digital experience.

Modern financial platform for global bank.

Salesforce Pardot for successful lead nurturing.

Content services for 42 markets.

Digital journey through 100 years of history.

New website shows digital excellence.

Mission “Hoval Digital”: reaching the next level.

iMpuls Coach: The fit web application.

Holistic user experience for websites and exhibitor search engines.

Fresh and emotional: New portal for Famigros.

New online experience for the holiday region Graubünden.

Viva Kids: Digital experience of saving money for children & parents.

Infotainment platform “MyBonviva” boosts customer loyalty.

Campaign success with customer journey targeting.

Clear and simple: brand identity becomes digitally perceptible.

Modern web presence for technology expert.

Personalized topic pages and offers for every target group.

Digital contract signing: safe and easy, wherever you are.

Focused & consistent with a new digital brand appearance.

New health platform iMpuls.

New website with focus on product variety & local offers.

Efficient implementation of the new brand platform.

Cinema visitors enjoy a memorable digital experience.

Redesign of the digital brand appearance.

Innovative application for maximum safety in digital banking.

New education platform for Switzerland.

Innovative web presence and the expansion of e-commerce.

International landing pages for maximum flexibility.