audimex: Salesforce Pardot for successful lead nurturing
With marketing automation to targeted customer approaches and efficient sales processes
At a glance
- 01The challengeAutomating sales and marketing tasks
- 02Our approachSalesforce Pardot as a marketing automation tool
- 03The resultA modern and sustainable tool
Sector
- Medical technology
Disciplines
- Strategy & Consulting
- Conception
- Technical implementation
Year
- 2018
Tech Stack
- Salesforce
Services
- CRM & Customer Loyalty
- Digital Marketing
The challenge
Unnecessary telephone calls, manual resubmissions, numerous Excel tables – everyday life for the sales staff of audimex AG.
Therefore the provider of auditing software wants to make processes more efficient by automating sales and marketing tasks. The measures should be tailored even more specifically to customer needs and thus increase their success.
On the basis of these goals we advise our customers and together we implement the appropriate solution.
Our approach
Salesforce Pardot is used as a marketing automation tool. This complements the existing CRM solution Salesforce Sales Cloud and ensures seamless integration.
In a workshop we define the integration requirements and implement them in close cooperation with the customer. The chosen solution enables fast implementation at audimex due to a wide range of standard functions.
Modern and sustainable tool for automating all sales and marketing activities.
Centrally controlled communication.
Coordination of mailing campaigns and automated mailings.
