Infographic

Meet the New Breed of Marketing Leaders

We surveyed marketing leaders and consumers to understand how their visions for the future match up. Read our infographic to see the results and learn about Perceptive CMOs – the marketing leaders most in-tune with consumers’ views for tomorrow.

Discover the Results

Top CMOs Align Their Plans to Consumer Needs

CMOs and consumers have strong thoughts on where experience is headed. As part of our CMO Navigator Report, we combined our marketing leader survey data with consumer research to understand where their opinions align and how it translates to marketing strategies.

Our findings include:

  1. An introduction to the Perceptive CMO.
  2. Consumers’ and CMOs’ opinions on various CX topics. 
  3. The strategies Perceptive CMOs employ more than their peers.

  • 96%

    CMOs think that user-generated content will . . .

  • 51%

    of consumers think AI will handle . . .

  • 17%

    is how much more likely Perceptive CMOs are to . . .

    • 96%

      CMOs think that user-generated content will . . .

    • 51%

      of consumers think AI will handle . . .

    • 17%

      is how much more likely Perceptive CMOs are to . . .

WANT TO EXPLORE THE FUTURE OF CX IN DETAIL?

Unearth More Exclusive Insights in the CMO Navigator Report

Read our in-depth CX report for more on this topic along with insights on marketing mandates, CX strategies, the innovation landscape, and other critical sentiments.

Get the Full Findings Now
CMO Navigator: CX Edition
CMO Navigator: CX Edition

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