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Transform Your Organization with Agentforce: The Future of AI-Powered Brands

17. Dec. 2024, Clio Rossier

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Imagine a personal assistant for your entire organization—one that streamlines tasks so employees can focus on innovation and growth. This AI-powered tool acts as a 24/7 advisor for your customers, operating securely within your environment using your own data. Welcome to Salesforce Agentforce.

Agentforce doesn't replace your workforce—it enhances it. By providing AI-powered resources, it improves both employee and customer experiences. The platform combines generative AI with your data to deliver insights while maintaining privacy through Salesforce's Trusted Layer, enabling new levels of efficiency and personalization. Moving beyond basic chatbots, it serves as your brand's digital ambassador.

Since launching Einstein AI in 2016, Salesforce has led the way in responsible AI innovation. With Agentforce, hotels can now seamlessly relocate guests during hurricane threats while maintaining a personalized service. Train companies can swiftly reroute passengers during delays, and airports can reassure travellers facing disruptions—and this is just the beginning. These capabilities build customer loyalty and trust. Like an exoskeleton, Agentforce amplifies human agents' capabilities, boosting their efficiency and effectiveness, and scaling brand reach to new horizons.

While AI tools like ChatGPT show promise for everyday tasks, organizations rightly prioritize data security. Salesforce addresses these through Agentforce's Einstein Trusted Layer, which protects data while enabling AI capabilities. This robust security framework prevents data leaks and bias while ensuring appropriate use of business data.

But what does it do?
  • Agentforce serves as an AI-powered extension of your team and brand through customizable templates, offering 24/7 customer support, autonomous prospect engagement, CRM-based sales training, real-time e-commerce assistance, and automated marketing campaign optimization across various business functions. It is also tailored for specific industries, with upcoming releases of agents as diverse as ESG agents to help sustainability teams account for your company's carbon emissions and gain material insights.

 

Dentsu and Merkle's Salesforce partnership, spanning over 20 years, positions us as leaders in delivering transformative Salesforce solutions. With Gartner Magic Quadrant recently recognizing us as a leader in the digital industry, we're proud to guide you on this transformative journey.

We prepare you for AI integration by strengthening your brand voice, guiding how agents represent your digital workforce, ensuring data accessibility, and implementing managed services to measure ROI after launch.

Our unique human-centered approach combines deep expertise in technology adoption with practical implementation. We recognize that successful digital transformation requires more than advanced tools—it demands emotional connection and scalable solutions that resonate with users.

Because Agentforce isn't just another tool; it's a catalyst for growth, efficiency, and innovation

Let's redefine what's possible—together.

Don’t miss our exclusive webinar on January 16th, where we’ll explore how Agentforce is transforming challenges into opportunities for growth. 

Register now to secure your spot: Reimagine Customer Experience: Unlock your business potential with Agentforce and Merkle

 

 

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