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London, UK – Aug 07, 2024
Merkle recognised as ‘Best in Class’ in the PAC Innovation RADAR for Adobe & Salesforce-Related Services in Europe
Merkle, dentsu’s leading data-driven customer experience company, has been recognised by PAC RADAR as ‘Best in Class’ for both Adobe and Salesforce related services provided in 2024. The reports, conducted by market research company PAC (Pierre Audoin Consultants), recognise Merkle as an industry innovator driving change for customers across a range of different sectors, facilitated by cutting-edge CX solutions from Adobe and Salesforce.
Merkle recognised for exceptional talent pool across the globe
In the PAC Innovation RADAR report for Adobe Services in Europe, Merkle was awarded ‘Overall Best in Class’. The award recognises the expertise and breath of Merkle’s talent pool, which boasts 14,000 employees across the globe, 13 strategic hubs, and over 900 accredited Adobe experts throughout the EMEA region. Adobe experts carry Platinum or Specialist certifications and demonstrate exceptionally high levels of knowledge in the platform’s latest capabilities. Merkle continues to scale its on-ground footprint in 2024, with the recent expansion of its regional Digital Experience Centres, specialist units where clients can co-develop pioneering use cases harnessing Adobe’s future-facing capabilities.
In addition to the ‘Overall Best in Class Award’, PAC RADAR awarded Merkle the ‘Best in Class’ distinction for Adobe deployments in four vertical industries: Telco, Manufacturing, Retail and Financial Services.
Merkle praised for success in Salesforce service deployments across Europe
PAC RADAR further recognised the success of Merkle’s Salesforce-related services in Europe, awarding ‘Best in Class’ accolades across the Retail, Manufacturing, Financial Services and Comms & Media sectors. Merkle was selected on the basis of:
- Dentsu synergy: Merkle has been identified for its ability to work in partnership with other parts of its parent organisation, dentsu. With cross collaboration, it is helping clients design and develop the most effective sales and marketing campaigns and strategies, with the best supporting operating models and technology platforms.
- Client and Data Focus: Harnessing the right data sets is critical to success, and Merkle is able to leverage global teams that support executives in creating the right analytics and reporting approaches and tools, in order to convert data into valuable insight.
- Salesforce recognition: Merkle brings extensive experience to the Salesforce Platform, with 20 years of experience as a Salesforce Summit Partner and over 2,000 successful implementations. It ranks as Salesforce’s largest global agency partner, garnering multiple awards in recent years at both a local market and international level. It is the only three-time Marketing Cloud Partner of the Year and winner of five overall Partner of the Year awards.
Margaret Wagner, President, Merkle EMEA and CXM Practice EMEA said: “The PAC RADAR reports are an invaluable resource for companies looking to choose the right service partner. We are delighted to receive the ‘Best in Class’ recognition for our work with valued partners Adobe and Salesforce. These recognitions are testament to the continued investment into innovation at Merkle, as well as our commitment to creating holistic, market-leading experiences for our customers.’
Nick Mayes, Principal Analyst at PAC said: “Merkle continues to deliver exceptional work to its European customers, powered by a close synergy with key partners and an outstanding talent base. We applaud Merkle’s success in delivering cutting-edge, hyper-personalised solutions to its clients and look forward to seeing the company continue to create pioneering use cases in years to come.”
About PAC
The PAC RADAR is an effective tool for the holistic evaluation and visual positioning of software and ICT service providers on local markets. Numerous ICT and business decision-makers in user companies of all industries and company sizes rely on the PAC RADAR when selecting their partners and developing their sourcing strategies. With the help of predefined criteria, PAC evaluates and compares providers’ strategies, development, and market position, in addition to their performance and competencies within specific market segments.
About Merkle
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.
About Merkle’s partnership with Salesforce:
Merkle and Salesforce combine creativity and strategy with the full power of the Salesforce technology stack to help world-class brands bring their messages to life. As the leading global Salesforce agency partner, Merkle offers unmatched expertise in the ecosystem and innovative capabilities to get results that truly grow business. Merkle has been a Partner for 20 years, trained over 3,000 Salesforce staff globally, and has been recognised with nearly 9,000 Salesforce certifications.