Infographic

How Will CMOs Invest for Growth?

We surveyed 1,900+ marketing leaders across the globe to offer insight into the mindset of CMOs. View our infograhpic to learn how marketing leaders are thinking ahead.

Discover the Findings

Marketing Leaders Seek Out Innovation

No matter the size of their budget, CMOs must find the right ways to invest for success – and in today’s dynamic world, they have a lot of options. As part of our CMO Navigator Report, we surveyed 1,900 marketing leaders to learn where they plan to invest with the budgets they expect. 

Our findings include:

  1. How CMOs feel about the economy and its impact on marketing budgets.
  2. Where CMOs plan to invest for growth. 
  3. What offerings CMOs predict will deliver future revenue.

  • 86%

    of global CMOs think the economy . . .

  • 63%

    of brands will launch new . . .

  • 6 in 10

    of CMOs think at least half of revenue . . .

    • 86%

      of global CMOs think the economy . . .

    • 63%

      of brands will launch new . . .

    • 6 in 10

      of CMOs think at least half of revenue . . .

Want to dive deeper into the outlooks of a CMO?

Uncover the Full Findings in the CMO Navigator Report

Explore our in-depth CX edition report for more on this topic along with insights on marketing mandates, CX strategies, the innovation landscape, and other critical sentiments.

Unlock the Insights
CMO Navigator: CX Edition
CMO Navigator: CX Edition

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