Consulting & Business Operations

We help brands use technology to transform customer experiences across every touchpoint.

Consulting & Business Operations
Consulting & Business Operations

The customer is the most important asset in any organization. So why are businesses often disconnected from customer experience? To excel, brands must commit to the journey of transformation.


Our consulting services are designed to help you take command of your customer experiences through technology as the key driver of change. We help brands identify opportunities for product and service innovation, develop monetization and growth strategies, and fuel agility and organizational change – all to meet and exceed rapidly shifting customer expectations.

  • $5B+

    in revenue from new services and digital products

  • 2,500+

    strategists and digital business operators

  • $300M+

    in cost optimized with AI and operating model transformation services

  • $500M+

    in value unlocked through outcomes-driven technology optimization

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Leader
Digital Interactive Experience Services
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Leader and Star Performer
Marketing Services
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Excellence in AI Strategy Consulting
Minsky Awards
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Gold Medals
Digital Transformation; Commerce

How we can help you

Transformation Advisory & Management

If you're ready to reimagine your business, consider us your partners in dreaming, planning, and executing – all to fuel greater success.

Commerce Growth & Operations

Grow and evolve your digital business with unmatched capabilities across strategy, innovation, analytics, design, and engineering services.

Industry Business Strategy

Your unique industry requires nuance and deep expertise. We have that experience and are ready to put it to work for you.

Proven success stories

Meet our experts

John Stauffer
John Stauffer
Chief Strategy Officer, Americas

John Stauffer is the Chief Strategy Officer in the Americas at Merkle. Bringing more than 15 years of agency experience to the role, John leads an integrated group of cross-channel strategists, transforming our clients’ customer experiences by turning deep channel expertise into strategic competitive advantages.

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John Stauffer
https://www.linkedin.com/in/johnstauffer/
false
18
Azlan Raj
Azlan Raj
Chief Marketing Officer, EMEA

Azlan Raj is the EMEA chief marketing officer for Merkle and dentsu’s customer experience management service line. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, content, and B2B. He is responsible for continually evolving Merkle and dentsu’s leading digital and data capabilities across the region to drive customer experience transformation for clients. Previously the EMEA leader for Merkle’s Customer Experience offering, he built the company’s regional capability to over 1,200 people in just three years.

With over 20 years of experience in the digital industry, prior to joining Merkle Azlan worked for leading brands, agencies, and consultancies, including Barclaycard, SapientRazorfish, and Accenture. Through his career, Azlan has been part of award-winning teams and led a diverse set of capabilities from marketing strategy through to analytics, website design and development, and marketing activation.

Azlan is passionate about Merkle’s efforts in the diversity, equity and inclusion space, and is actively involved in supporting the ethnicity and mental health pillars. He is especially committed to ensuring that we are embedding inclusivity and social responsibility in our own communications.

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Azlan Raj
https://www.linkedin.com/in/phailanx/
true
24

2024 CX Imperatives

What is the blueprint for great CX in 2024?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

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