May 6 | 2:30-2:45pm

Presented by: Pete Stein, Global President, Merkle

May 6 | 2:45-3:00pm

Presented by: John Stauffer, Chief Strategy Officer, Americas, Merkle

Abstract: What exactly is the “experience economy”? What’s behind the seemingly never-ending rise in customer expectations, and why isn’t it enough to simply deliver a great product or service? We explore what it means to compete on experience and set the stage for 2.5 days of fruitful conversation.

May 6 | 3:00-3:30pm

Moderated by: Margie Chiu, Capability Lead, Client Strategy, Merkle

Panelist: Heather Dzielak, Head of Marketing, Individual Investors, T. Rowe Price

Abstract: In this guided discussion, Merkle clients share their stories of digital transformation – triumphs, failures, lessons learned – on the long road toward greater agility, innovation, and customercentricity.

May 6 | 3:30-4:00pm

Presented by: Adobe

Abstract: Hear from senior leaders at the technology platfrom companies shaping the future of connected customer experience.

May 6 | 4:00-4:30pm

Presented by: Geoff Chamberlain, Director, Omnichannel Engagement, Sanofi & Whitney Famely, Director, Email Portfolio Lead, Merkle

Abstract: Hear how a global leader in healthcare undertook a journey of digital transformation to create a frictionless content supply chain. By combining best-in-class technology, creative content solutions and change management best practices, Sanofi was able to achieve the agility and efficiency needed to accelerate content velocity across the enterprise – an essential step toward achieving its vision of delivering on demand, omnichannel personalized experiences with lasting business and customer value. 

May 6 | 4:30-5:00pm

Presented by: Holden Bale, Global Head of Experience and Commerce, Merkle

Abstract: By 2030, the global digital economy will be transformed dramatically. The trends we’ve identified will touch all industries, but through the lens of B2B, we explore the scale and practical impact of the seismic shifts that will change our world. In this session, we predict not only how buyers and the market will evolve, but also how the nature of experience and commerce itself will change in the years to come.

May 6 | 5:00-5:30pm

Presented by: TBD

Abstract: A “behind the curtains” view of how one Merkle client successfully implemented a multi-year transformation program to create and scale an entirely new business, powered by digital technology and artificial intelligence.