New platforms. New startups. New brands. New products. The world is changing at a blistering pace. To succeed in the future, executives need a fast, comprehensive way to understand, explore, and evaluate this ever-changing flood of innovation. And the future is bright for companies willing to keep innovating. Together, we can discover what’s next.
At Merkle, we’ve built NXT Intelligence™, a collection of solutions focused on helping our partners rapidly answer questions about the changing world of technology, innovation, and brand experience. Most importantly, we bring an outside-in perspective to identify opportunities from the perspective of your customer and the world around us.
NXT Platform Analysis: Analyze technology platforms and scorecard and map future-focused solutions.
NXT Emerging Technology Review: Evaluate current emerging technologies, trends, and opportunities.
NXT Innovation Scouting: Scout the global startup community and curate potential collaboration opportunities to expand growth.
NXT Experience Films: A future-state customer experience journey workshop and film.
NXT Innovation Days: Showcase emerging technologies and disruptive trends that spark discussion and ideation and uncover potential opportunities.
Ignite Design Sessions: A workshop to collaboratively critique, rapidly distill, and effectively prioritize ideas around a shared vision.
Product Playground: Co-create new ways to improve product experiences with consumers.
NXT Rapid Testing: Rapid customer feedback and validation analysis of preliminary prototypes, products, and marketing ideas.
Lean Landscape Review: Lean evaluation across categories, competitors, and current customer experiences to identify actionable insights and map and prioritize growth opportunities.
NXT Brand Experience Review: Evaluate current brand experiences, messaging, and visual guidelines across digital platforms to outline enhancement opportunities.
NXT Loyalty Analysis: Analyze current loyalty programs, scorecard offerings, and workshop potential solutions.
