Key Takeaways

In this webinar, we will discuss:

• A new mindset for approaching customer data
• Communication strategies that make experiences more valuable and relevant
• How to reconcile consumers’ varying perceptions of value
• Data’s evolving role in customer engagement

Detailed Overview

In 2022, increasingly savvy customers expect more from brands than ever before. Marketers need to be able to engage them with meaningful content that’s appropriate for the time, the place, and the individual.

Achieving that requires a new vision for customer data – one that questions the why of each data point collected and gets to the heart of what the individual wants and needs. This reimagined data strategy is the critical foundation upon which strong and lasting bonds with customers will be built.

This is Part 1 of a three-part series.

Note: This webinar was hosted by eMarketer.