ABOUT THE EPISODE
Guests Pia Sebell and Morten Kold join host and Chief Growth Officer Steffen Souza to explain the Peak-end rule, which can be translated as the “Upturn rule.” Pia, the Experience Director, and Morten, the CXO and Head of Experience Design at Merkle, discuss why creating memorable customer experiences is crucial for brands.
Special Note: This episode is entirely in Danish.
Steffen Souza Ric Hansen
Chief Growth Officer, Merkle Northern Europe & Host Experience Matters Podcast
Pia Sebell
Experience Director & Team Lead
Morten Kold
CXO DK & Head of Experience Design, Northern Europe
