Session 2: Trigger Based journeys
Understanding and managing your customer journeys is the way to adopt a more customer-centric way of working. But where do you start? Which tools do you need and how do you balance customer and business value? This Merkle Masterclass series will answer all these questions and more to set you up for success!
Building upon the insights from our first session on campaign journeys, we are delighted to invite you to the second installment of our Journey Management Masterclass series: Trigger-Based Journeys. This session will focus on spotting problems, finding opportunities, and creating solutions to improve customer experiences.
Don’t miss out – free sign up now
Secure your spot for this masterclass. We offer 20 free spots on a first-come-first-serve basis. Session 2 on ‘Trigger-Based Journeys’ is on Thursday 19 June. We'll start 9:30 and end 12:30 with a delicious lunch made by our chef.
Agenda - Tuesday 19 June
Win a TBX quick scan at each session
When you attend one of our masterclass sessions you are eligible to win a Total Brand Experience quick scan. This will analyze and map the campaign journey quick wins and potential in your organization. Don’t miss this chance!
Meet the speakers
Liselotte van der Caaij
Craft Lead Engagement & Loyalty
Wendy Zoeteweij
Lead Campaign Manager
Leonor Pereira Carrilho
UX Strategist
