Session 1: Campaign journeys
Understanding and managing your customer journeys is the way to adopt a more customer-centric way of working. But where do you start? Which tools do you need and how do you balance customer and business value? This Merkle Masterclass series will answer all these questions and more to set you up for success!
This masterclass session will give you concrete tools and hands-on experience in setting up campaign journeys. You will leave with relevant templates and an initial playbook laying out a strategic foundation for journey management activities in your organization.
Don’t miss out – free sign up now
Secure your spot for this masterclass. We offer 20 free spots on a first-come-first-serve basis. Session 1 on ‘Campaign journeys’ is on Tuesday 25 March. We'll start 9:30 and end 12:30 with a delicious lunch made by our chef.
Agenda - Tuesday 25 March
Win a TBX quick scan at each session
When you attend one of our masterclass sessions you are eligible to win a Total Brand Experience quick scan. This will analyze and map the campaign journey quick wins and potential in your organization. Don’t miss this chance!
Meet the speakers
Liselotte van der Caaij
Craft Lead Engagement & Loyalty
Wendy Zoeteweij
Lead Campaign Manager
Leonor Pereira Carrilho
UX Strategist
