Most marketers are already aware of generative AI and its potential. However, what may not be as clear is how to secure adequate funding for AI-related projects, especially when you have other competing priorities. This mini ebook will help you make a compelling case for AI investments to help take your business to the next level and features examples from Merkle’s GenCX solution.

The booklet includes six dos and don'ts that will cover:

1. Creating a sense of urgency

2. Communicating with various internal stakeholders

3. Incorporating compliance and responsible AI

4. Sharing tangible GenAI use cases 

5. Evolving at a feasible pace

6. Finding suitable partnerships