To innovate, it’s critical to understand the realities for consumers and brands – both their sentiments today and expectations for tomorrow. That’s why we surveyed 1,900+ marketing leaders across the globe to understand their perceptions and plans when it comes to CX and digital transformation. We combined these findings with our consumer research to uncover if CMOs’ mindsets align with expectations of their customers and how this translates to business growth.

Download the report for insights such as:

1. Outlooks on the economy.
   How do CMOs feel about their organizations’ financial outlook, and how does it vary by business type?
2. The realities of innovation.
   What challenges do brands face, and what inspires their growth strategies?
3. The emergence of the Perceptive CMO.
   What defines this new category of CMOs, and how do they differ from their peers?