Lytics takes a user-friendly, marketer-centric approach to their CDP, focusing on real-time data ingestion and activation and actionable marketing insights. It offers a robust toolset for mid-sized businesses or larger enterprises that don't require extreme scalability.
Lytics’ many benefits include the following:
A user-friendly and intuitive interface.
Strong capabilities for segmentation and customer profiling.
Behavioral insights combined with advanced data science and machine learning decisioning, which can help expand advertising reach.
Efficient real-time activation across multiple channels.
A playbook to support frequent use cases for lead generation and targeting.
A/B testing support for audience management.
Out-of-the-box experience/journey, campaign, conversion, content, and segment reports.
The Capabilities That Differentiate Lytics from Other CDPs
There are four main capabilities or areas that help Lytics stand out from other CDP providers:
- Customer Experience Tools: Lytics offers essential functions to manage and deploy site experiences, such as product recommendations and lead capture forms.
- Consumer Content Affinity with AI: Lytics uses Google's Natural Language Processing to determine customer preferences through machine learning-analyzed content.
- Reports & Insights: Users can create reports using the platform's reporting canvas and access behavioral insights for different audience segments.
- Lookalike & Propensity Models: Lytics offers a user-friendly interface for building and implementing models.
Is Lytics’s CDP a Good Fit for Your Brand?
Lytics is primarily designed for B2C businesses, especially those in the small to medium-sized category with a basic to moderate level of maturity in their tech stack. Many of their features are easy to use, implement, and understand, and machine learning tools help with heavy lifting for analysis and insights. Organizations can benefit from a comprehensive set of data connectors, site tags, and simplified data workflows; user-friendly tools for audience creation and management; guided playbooks; and more.
For more information on Lytics’s CDP solution and how it can help your organization, please reach out to our team.
