Study: Rookie or Pro? Data Maturity in Germany and Switzerland.
Merkle has investigated how professionally companies handle their data.
Data Maturity: On the way to a data-driven organization
Data analysis is a success factor for companies. No wonder that more and more organizations collect data to better understand their target groups, the performance of their products and their own processes.
But do companies really get the most of the information they collect?
Do they manage to gain relevant insights with Data Science in order to develop their processes and their digital business in a data-driven way? And how does the degree of maturity in handling data relates to the success of the companys?
300 companies provide insights
We get to the bottom of these questions in our study on the data maturity of companies: In a quantitative survey of 200 German and 100 Swiss companies from various sectors, we investigated how well organizations already handle their collected data today and how they benefit from it.
Please note that the English version of the study will be released in July 2020.
Download the study now!
First insights into the study
