Frederico Breslau, Senior Manager Emerging Experiences at Merkle DACH
„I am excited to work on innovative services for our customers and thrilled with the commitment Merkle has put into this push. The client feedback has already been overwhelming."
Press release
Frankfurt, January 26, 2023 – Merkle – a dentsu company will showcase its clients even better in the digital space in the future and has bundled competencies and services for technology-driven brand experiences for this purpose. By combining creative concepts and state-of-the-art digital technology, brands can offer their target groups unforgettable experiences.
Merkle has enhanced its portfolio with additional services for Emerging Experiences. The company is responding to the constantly evolving opportunities made possible by state-of-the-art technologies. Clients should not only be supported with a specific technology, but with a range of innovations that adapts to their needs.
Specific use cases instead of tech hype
As a customer experience company, Merkle must meet the needs of its customers not only now, but also in the future. Elements such as AR, VR, NFTs, real-time 3D and AI will play a role in this. These technologies and concepts have been known for some time. However, there is often still a lack of implementation in use cases that offer companies concrete added value. With the new creative services and an experienced team, Merkle develops exactly these.
In order to avoid thinking in boxes and to cover as many technologies as possible, Merkle has built up a group of creative minds and experienced developers who focus entirely on innovative concepts that make brands more tangible. These include, for example, showrooms that can be walked through via augmented and virtual reality, or touchpoints that are built into gaming environments and can be controlled by nerve signals. The latest showcase video provides an insight into what this might look like.
Miika Puputti, Group Creative Director at Merkle DACH
„No one knows exactly how the technological development will progress. We don't want to limit ourselves to one direction because a certain topic is currently generating hype. Our job is to explore different avenues to offer our clients what will benefit them the most."
Explore the future of user experience today
With digital innovations, brands today can present themselves online in many ways. Because of the constant development of these technologies, it is difficult to always stay up to date. That's why Merkle combines creative thinking with data and technologies. The expertise of the developers in collaboration with the creative concepts of the artists result in solutions that push the boundaries of how brands can be experienced digitally. In this way, companies not only stay current, but position themselves for the future of brand management and customer experience.
Maximilian Mollien, Director Digital Experiences at Merkle DACH
„Within the framework of this initiative, we want to offer our most dedicated and enthusiastic experts the opportunity to realize their visions. As a result, we offer our clients brand experiences that excite, surprise and engage their audiences like never before."
