Geneva, 22. February 2022 – Merkle – a dentsu company, a data-driven full-service agency for customer experience management (CXM), appoints Pierre-Alexandre Riera as its new Managing Director Switzerland. Merkle DACH was formed in 2021 through the merger of Isobar Switzerland and Austria and Namics, bringing together over 1,400 experts.
As Chief Commercial Officer, Riera has rendered outstanding services to the agency's business development over the past ten years – first at Isobar, then also at Merkle. The French native will continue to perform the associated strategic and operational tasks in the future – alongside his position as head of around 600 Swiss employees.
The now 43-year-old has been in the service of Merkle and its predecessor organizations for over 16 years. After having started as Software engineer and grown one of the largest technical business units in Western Switzerland, Riera moved into a business development role leading Talent Acquisition, Engagement Management and Sales. In this role, he initiated and supported extensive key account projects with topics such as digital CRM, e-Commerce, process automation and collaboration platforms.
Since 2021, he has broadened his role as Chief Commercial Officer to cover the DACH region under the Merkle brand, securing a successful merger and accelerating a strong client focus. At the beginning of February, Riera was appointed by Merkle DACH as Managing Director of the Swiss country organization. The newly appointed Managing Director sees his dual-hat roles as highly complementary; maintaining an external focus and passion for winning through exceptional customer experience, fully enabled by a dedicated and best in class group of talent within the organization.
As he looks ahead, Riera aims to leverage his new role in furthering the deep Swiss heritage created by Namics and Isobar, to further Merkle’s incredible client roster and talent attractivity on the market. Promoting the success of his customers, developing strategic partnerships and alliances, and increasing the company's visibility on the market will also be top of his agenda.
“I am excited about this opportunity to lead our activities in the Swiss market. There is so much potential in our team, our expertise, our customers and what we deliver to them. I'm really looking forward to establishing Merkle as a CXM lighthouse in our Swiss region.“
