Frankfurt, 08. November 2022 – At this year's European Lovie Awards, Merkle – a dentsu company won a total of four of the popular digital prizes. In the category "Websites / Software & Applications", the full-service agency for customer experience management (CXM) was pleased to receive a gold award for the holistic real estate platform of the Swiss Liiva AG. The Bronze Award in the category "Video" was won by Merkle with smart storytelling in a documentary film for Siemens Smart Infrastructure (SI). For both projects, the coveted audience Lovies were also awarded.
„For us, four Lovies are both an award and an encouragement. Our claim is to awaken the dormant potential of companies by effectively putting together all the building blocks for impressive customer experiences. The awards show that we have succeeded convincingly in this with Siemens Smart Infrastructure and Liiva.“
The Lovie Award is a prize for the best digital experience and the prestigious European edition of the international Webby Awards. The disciplines: everything that makes digital life beautiful and extraordinary - i.e. website, apps & mobile, podcasts, advertising, video, social as well as Web3, NFT and Metaverse. In addition to the jury, the online community itself also has a vote: During the annual voting phase, they could cast their vote for the people's favorite ("The people's lovie award").
Merkle and the Swiss company Liiva AG received the audience award and the Lovie in Gold in the "Website" category. The joint project: a digital assistant for real estate buyers and owners that covers the entire customer journey. Unlike many other web platforms, Liiva offers not just a place to search, maintain or sell real estate, but a holistic solution that truly covers all areas of private real estate management. Search, value, manage, refurbish and resell properties: Customers experience all steps of the customer journey through an intuitive web interface. Liiva can even serve as a digital repository for all relevant documents and in this way offers a significant workload reduction.
For Siemens Smart Infrastructure, Merkle made the currently hot topic of sustainability and climate change tangible. This brought the successful team a Bronze Lovie and one of the audience awards. The documentary "Alles auf Grün / The Power Reset," which is enjoying success on Amazon Prime Video and YouTube, accompanies a lighthouse project of the energy transition. In the small Upper Franconian town of Wunsiedel, Siemens Smart Infrastructure developed a completely sustainable energy supply. The topic was tailor-made for vivid docutainment. Interviews, animated illustrations and a gripping storyline show viewers how a 100 percent climate-neutral energy cycle works. This is how award-worthy content marketing succeeds.
