Webinar: Real-time decision making made easy

Every company aims to deliver a seamless and contextual customer experience across all digital touchpoints, but very few succeed. Anticipating customer needs at all times and tailoring digital offerings and customer interaction to meet those needs seems an impossible task. However, especially in the highly sensitive environment in which the customers of banks and insurance companies operate, this is essential - and not at all difficult:

In our webinar together with our parent company Merkle, you will learn how to personalize and orchestrate every customer interaction across all channels. We will show you what it takes to deliver the best action for the customer, the so-called Next Best Action, in real time and automated. Neil Faulkes, Vice President of Decisioning at Merkle, provides insights into the Next Best Action success stories of the Royal Bank of Scotland and HomeServe Insurance.

The webinar is held in English.