Tamedia App "FuW jetzt": the most important economic news to go
Merkle enables business updates every second with a new app
At a glance
- 01The challenge“Finanz und Wirtschaft” needs a channel that can be updated quickly
- 02Our approachThe development of the app focuses on the user.
- 03The resultAttractive design and curated content.
Sector
- Media and Publishing
Disciplines
- Strategy & Consulting
- Conception
- User Experience & Design
- Technical implementation
- Operations
- Agile workflow
Year
- 2018
Tech Stack
- iOS
- Android
Services
- Digital Marketing
- Fullservice
- Mobile Apps
The challenge
Tamedia is a leading Swiss media group. Its newspaper “Finanz und Wirtschaft” (FuW) has been published since 1928. With high-quality articles and information on Swiss companies, the financial markets and the economy, the company meets the high demands of its readers.
“Finanz und Wirtschaft” needs a channel that can be updated quickly. In addition a new medium is to be used to win a younger target group.
This is the right challenge for us: together with Tamedia we are developing an app with new content formats.
Our approach
The development of the app focuses on the user. Therefore we have chosen the following approach:
- Close, agile cooperation with the “Finanz und Wirtschaft”
- Parallel development of iOS and Android apps
- Conception of new editorial formats
- Orientation on the course of the trading dayand the special reading behaviour at the weekend
- Freely available content is offered in combination with subscription options that are optimal for the digital channel
The app “FuW jetzt” convinces with its attractive design and curated content.
Updated information of the “FuW”-App every second.
Readers can choose from various categories of push notifications to receive a high-quality news offer tailored to their needs.
Time and topicality are decisive factors, especially on the stock exchange. Updated information of the “FuW”-App every second bring a clear advantage.
Google Play rating of 4.7 points.
Users highly appreciate the new app: Only two weeks after the official launch, the application in the Google Play Store has a rating of 4.7 points. One user praises: “With this app I have found a new companion and anchor in the hectic everyday life of the stock market. As an investor, I feel 100% taken care of.” (Review of November, 08 2018)
As a result Tamedia is able to win new reader groups and to strengthen the loyalty of existing subscribers.
