Medela – MyMedela App
Mobile application for nursing mothers
At a glance
- 01The challengeAn innovative and personalized customer channel
- 02Our approachMothers can see all records of the baby at a glance
- 03The resultExcellent user experience with personalised data
Sector
- Medicine
Disciplines
- Conception
- User Experience & Design
- Technical implementation
Year
- 2014 / further development in 2017
Tech Stack
- iOS
- Android
- SAP Customer Experience
- Java
Services
- Mobile Apps
- Fullservice
- Digital Marketing
The challenge
Medela AG – an internationally active medical technology company – is a leader in the development and manufacture of breastfeeding products and high-quality medical vacuum technology solutions.
After implementing its B2B shop, the Swiss company commissions us to develop a native mobile app for the “Breastfeeding” division. With this app, Medela wants to support mothers before, during and after their personal breastfeeding period.
The goal is to develop an innovative and personalized customer channel that will enable Medela to optimally address its target group as an expert in natural breastfeeding and breast milk nutrition.
Our approach
We create the concept and the visual design based on a previous user experience workshop and a survey. The backend for content administration of the iOS app is based on the SAP Hybris Web Content Management (WCMS) module (consistent with Medela’s B2B shop).
We divide the app into four content areas:
- «My Page»: Here the mother finds her personal profile with a personalized content stream (e.g. breastfeeding tips) based on Java web services.
- «My Baby»: In this area the mother can see all records of the baby at a glance.
- «Track»: Here the mother can track breastfeeding and pumping times and enter further baby data (sleep, weight, height, diapers, etc.).
- «Statistic»: The preparation of the data in daily or three-day or weekly statistics helps the mother to keep the overview.
The MyMedela app combines extensive personalized data recording and visualization with an excellent UX in a modern design.
Pump connects to the smartphone via Bluetooth.
