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Privacy Policy

Last Updated: October 22, 2024


Dentsu is a global media, creative and customer experience management group made up of several brands. We help our clients to improve how they advertise and market, whether by print, post, email or in the digital world. We believe that the responsible use of data supports business growth and builds strong relationships between brand and consumer. As a business, we are committed to respecting and protecting the privacy of all individuals we interact with. We are committed to being always transparent in our handling and processing of Personal Data in accordance with applicable privacy and data protection laws. 
 

Who is responsible for processing your Personal Data?

dentsu does business through its subsidiaries and affiliates worldwide. The privacy laws in some countries require a Controller (the legal entity (who defines the purposes for which the processing of personal information takes place and how that information is processed) to be selected.

Where this is relevant for the privacy laws in your country, the dentsu group company who acts as the Controller of your Personal Data, and who is responsible for processing your Personal Data will be the dentsu group company operating in your country or region unless dentsu International or another dentsu company identifies itself as the Controller for a specific interaction with you. The relevant dentsu group company is referred to as “our”, “us” and “we” in this notice.  

If you have any questions or are unsure about who your Controller is, please review the additional information provided for your market below or contact us DPO@dentsu.com and we will ensure your details reach the correct entity. 
 

What this privacy notice covers 

This privacy notice explains in detail the types of Personal Data we may collect about you when you interact with us through our websites, digital experiences, business relationship management, events, B2B marketing activities or where you visit our offices. By using our website or services and providing your Personal Data to us, you are allowing our collection, use and disclosure of your Personal Data for the purposes set forth in this privacy notice based on the lawful basis set out in this privacy notice.

  • If you are a dentsu employee or job applicant, please find our Employee Privacy Notice here;
  • If you are using one of our products, please consult our product specific privacy notices. These are likely to be different market to market.
  • If you are looking for information on cookies, please consult our Cookie Notice.

"Personal Data" means any information about the personal or material circumstances of an identified or identifiable individual. Your Personal Data therefore includes all data related to you that enables identification, such as your name, your address, your telephone number or your e-mail address.
 

What’s not included

This Privacy Notice does not cover:  

  • the advertising activities we carry out for our clients; 
  • information about our employees, contractors or potential employees;
  • Information about the cookies we use and the data they capture; 
  • Information collected through products we provide as part of our marketing, advertising or media activities (ie information we process as a data processor when undertaking any of our marketing, advertising or media activities on behalf of our clients). 

These are all covered in separate privacy notices, or cookie notices which can be found through the relevant site of the market they operate in.  

Privacy in the United States

While this notice covers most markets around the globe, we have separate privacy policies in place that are specific to the United States.

Additional Information for certain markets

We provide additional information about our controllers and data protection officers (as applicable), the privacy, collection, and use of personal information data subjects of dentsu located in certain markets.

IMPORTANT

Are you a consumer?

This notice doesn’t cover the data we use to provide marketing services to our clients, but we’ve got plenty of information about what we do for our clients and what your rights are if that’s what you’re after.

Have questions or concerns?

You can reach our Global Data Privacy Officer via email.