Odido is a leading Dutch telecommunications provider, well-known for its significant role in developing the Netherlands' mobile and internet services. Established as a modern, customer-focused company, Odido has rapidly expanded its presence nationwide, providing mobile, broadband, and digital services to millions of users.
Odido offers a wide range of communication solutions, including mobile phone plans, internet connections, and digital services tailored to individuals and businesses. The company is recognized for its commitment to customer satisfaction, flexibility, and innovation, with services that include flexible contracts and transparent pricing. Odido continues to influence the way people connect and communicate in the Netherlands, remaining a trusted name in the telecommunications industry.
Challenge
As a proud sponsor of TeamNL, Odido aimed to connect with customers on a deeper level. They faced two main challenges: raising awareness of our sponsorship through emphasizing shared values with TeamNL that resonate with the audience and engaging customers to foster loyalty. They needed a campaign that would inform, inspire, and activate our audience, linking the Olympic spirit with our brand.
- Raise awareness for TeamNL
TeamNL represents the Netherlands in international sports, embodying excellence, dedication, and national pride. As a sponsor, Odido supports Dutch athletes who inspire millions. Our goal was to increase awareness of the sponsorship and strengthen the connection between our customers and the values TeamNL stands for: teamwork, perseverance, and national pride.
To achieve this, they offered selected customers a TeamNL t-shirt to show their support for the 2024 Olympic Games. Through engaging marketing materials, they highlighted the athletes' stories and the essence of being part of TeamNL.
- Activate and inspire Odido Customers
Our TeamNL t-shirt giveaway campaign aimed to inspire and activate customers by tapping into the Olympic excitement. They wanted to bring customers closer to the athletes and the events that unite us all. The secondary goal was to boost customer engagement and loyalty. By participating in the campaign, customers could receive an exclusive TeamNL t-shirt, helping them feel connected to the Dutch athletes and the Olympic spirit.
Services
Customer Engagement & Loyalty Programs
Industry
Media & Entertainment
Market
The Netherlands
Tech Partner
Selligent, by Marigold
-
434.180
Emails sent -
39,2%
Of all clicks in the email on the giveaway CTA -
2.391
T-shirts were ordered
Approach
To engage Odido’s newsletter subscribers before the Olympic Games, we launched a campaign offering 2.500 exclusive TeamNL t-shirts. This campaign delighted customers and showcased the benefits of a multichannel approach using Marigold Engage.
We started with a personalized email inviting subscribers to claim their t-shirt. They were directed to a custom landing page to check real-time t-shirt size availability. Marigold Engage recognized returning customers, ensuring a smooth, personalized experience. Customers could also ship the t-shirt to a different address, adding flexibility.
After placing an order, customers received an instant confirmation email, building trust. Marigold Engage provided operational advantages like real-time stock insights, preventing overselling and duplicate orders. It also allowed Odido to send all orders to the fulfillment house in one efficient batch.
When the t-shirts were dispatched, customers received SMS notifications with track-and-trace codes, keeping them informed throughout the process. This integration of email, landing pages, and SMS via Marigold created a unified and effortless customer experience.
For Odido, the benefits included:
- Real-time stock management, improving efficiency and reducing errors.
- Automated processes, from preventing duplicate orders to handling bulk shipments, saving valuable time.
- A seamless multichannel journey, enhancing customer satisfaction and loyalty.
This campaign embodies multichannel excellence by demonstrating how Marigold Engage connects channels and improves both customer experience and business outcomes.
Play
Results
Marigold has been instrumental in streamlining and centralizing our marketing efforts. By using this platform, we integrated multiple channels—email, SMS, and landing pages—into a single, seamless workflow. This not only simplified campaign management but also ensured a consistent and personalized customer experience. The platform empowered our team to deliver a well-coordinated multichannel campaign, significantly boosting efficiency and results.
