In today’s tight economy, tackling these issues is one of the safest bets you can make to build a competitive advantage through better CX. This webinar provides key information you need to succeed, including:

• A best-practice framework for taking command of customer data
• How to make the most of your existing martech
• Design a roadmap to match your business priorities
• Where to make your smartest investments in modern data management

Detailed Overview

While most marketers say they have tools and tech to power CX personalization, customer data remains a critical roadblock. Siloed, fractured, missing, and non-actionable data – along with growing data deprecation challenges – keep brands from making the most of their martech investments and meeting consumer expectations for contextual, connected experiences.

*Note: this webinar was hosted by eMarketer