November 21, 2023

Data-driven Marketing Revisited: How the EU-US Data Privacy Framework is Changing the Landscape

If you work with customer data for marketing purposes, you've probably heard about the new US-EU data transfer pact. But what opportunities does this bring for your first-party data strategy?

dentsu & Merkle Northern Europe invite you to an enlightening webinar where we explore the topic of how the US-EU data privacy framework is changing the data-driven marketing landscape. This timely and highly relevant discussion delves into the implications of the US-EU data transfer pact, particularly how it can transform your approach to first-party data strategies.

 

Our presenters

Ross Whalley

Executive Director, Data & Analytics, Merkle Northern Europe

Nina Reunes

Data & Analytics Consultant, Merkle Northern Europe

Signe Lynggaard Als

Personalisation Consultant, Merkle Northern Europe

Suvi Panas

Data Protection Manager, dentsu Sweden AB

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