Salesforce has a lofty vision for Data Cloud: to turn it from a simple customer data platform into a piece of its industry-leading CRM platform. We help illustrate how Salesforce is turning it into more than just another CDP.

Merkle's 2024 CX Imperatives global research offers insights into how consumers engage with and experience brands.

Our expert Sitecore team has created an invaluable guide to help you make sense of the complex tech so you can focus on improving customer experience.

Join Merkle in connecting with the biggest leaders in retail at this year’s NRF conference in New York.

Merkle understands that a targeted approach utilizing ABM strategies is needed to meet customer expectations. In this blog, we review how to connect your ABM strategy to your technology stack for a successful ABM program that delivers.

The booklet is a simple and straightforward resource for any reader looking to learn about segmentation, particularly how AI can help elevate it.

Learn why B2B marketers should take the time to question.